The Fifth Moscow Cosmetics Forum will take place on October 25-27, 2004. MAGRAM MR will be represented by Elena Rusinova, Senior Manager of Qualitative Department, who will address the audience with a speech “Modern woman in the period of consumerism” “Survey and analysis of habits and preferences of consumers of perfume and cosmetic products”. The Forum will be organized by “Cosmo-press”.
September 19 – 22, 2004.
Lisbon hosted an annual conference of ESOMAR (European Society for Opinion and Marketing Research). Marina A. Malykhina, MAGRAM MR President and CEO is traditionally participated in this event.
September 9, 2004.
Moscow hosted a Pharmaceutical Forum “Pharmaceutics and business”. Marina A. Malykhina, MAGRAM MR President and CEO will delivered a speech “Key aspects of work with hard-accessible audiences”. The Forum was organized by Arthur Hunt Company.
June 29, 2004
Marina Malykhina, President of Magram MR and Oksana Demidova, Qualitative Department Director delivered speeches June 29, 2004 at the conference “Market research: cooperation with agencies and in-house researches”. The topic of the speech delivered by Oksana Demidova was: “Moderator’s contribution to focus-group effectiveness. Moderator’s mistakes”. The conference will be organized by Arthur Hunt Company.
June 15, 2004
Marina Malykhina, MAGRAM Market Research president delivered a speech at a Conference "New luxury" for the middle class: for what is the consumer ready to pay more?" organized by "Secret Firmy" ("Company’s Secret") magazine. The issue of the topic was as follows: "Usage of goods and services of the premium price category: current situation, tendencies, outlook"
June 8, 2004
Marina Malykhina, MAGRAM Market Research president, took part in the 15th Anniversary of MGU Sociology Department. At the invitation of Mr. Dobrenkov V.I., the Dean of Sociology Department, Ms. Malykhina became a member of the board of regents of the Faculty.
June 3, 2004
NP “OIROM” - Association of Market and Public Opinion Researchers has launched its web-site. The partnership comprises 14 research companies – key players of the Russian market. One of priorities of the Partnership rests with introduction of quality standards into the procedure of market and public opinion research and provision of their application throughout Russia. MAGRAM Market Research is one of the co-founders of the aforesaid organization.
May 19, 2004
Mikhail Edemsky, Qalitative department manager delivered a speech at seminar “Floor-plan of real estate marketing” organized May 19, 2004 by the Mass Communications Agency. The topic of Mikhail’s report was “Human factor. Attitude and preferences of elite housing buyers”.
May 18, 2004
Marina Malykhina, MAGRAM Market Research president, will take part in the conference “Directors’ summer school”, organized by Vedomosti newspaper June 1-3, 2004. On closing day of the conference devoted to corporate branding Marina Malykhina will act as a co-host.
April 14, 2004
Marina Malykhina, president of MAGRAM Market Research will deliver a speech at a conference “Retail market entry. Lessons and rules of success” to be held by Vedomosti newspaper on April 28, 2004. The conference is devoted to experience of the top international financial institutions – the way to gain strategic achievements through carrying-out of retail programs. The report will include to the research results carried out through interviews with retail clients of different banks.
April 12, 2004
MAGRAM Market Research is constantly enhancing its technical capabilities in order to meet higher research standards. Currently the CATI system is being installed – it will allow to provide simultaneous digital recording of telephone interviews on digital medium. This system permits to carry out the most complicated researches, as well as ensures a more effective analysis of research results. It is also possible to record focus group discussions on digital medium instead of VHS cassettes.
April 12, 2004
MAGRAM Market Research has won a tender organized by the company GM-Avtovaz and will carry out customer satisfaction research throughout 2004.
April 12, 2004
For the fourth year in a row Marina Malykhina, president of MAGRAM Market Research, judged the 6th Annual MBA Case Competition with top Moscow business-schools participating. The Competitions was organized by the American Chamber of Commerce. Other contest judges represented KPMG, INSEAD, Stiles & Ryabokobylko, American Express.
April 6, 2004
A meeting involving heads of bank’s PR and advertisement departments took place atš MAGRAM Market Research office. Throughout the meeting a speech was delivered by Irina Chelyadinova, director of “Finance and Insurance” department, who dwelt on the ways to use market research for development and execution of advertising and PR campaigns. The official part of the meeting was followed by an informal discussion of the topic in question.
March 15, 2004
MAGRAM Market Research Agency has moved to a new office located on prospect Mira 26/8. Equipment installed at our new office and two focus-rooms allow to conduct various market researches. The new telephone number - 980 80 50.
March 5, 2004
Marina Malykhina, president of MAGRAM Market Research and Olga Slutsker,president of World Class fitness club chain, have delivered a speech"Industry of Fitness: 100% Fresh Marketing" during a conference , organized byVedomosti newspaper.
February 5, 2004
MAGRAM Market Research has completed complex project on the cellular services and mobile phones market for DIXIS Company. The research took place in four Russian cities and consisted of two stages. During the first qualitative stage several special methods were implemented: Brand Personification, which allows to understand in-depth emotional aspects of brand perception and Brand Sorting – spontaneous classification. Classification method helps to learn market segmentation perceived by consumers, brand relations and interdependence, brand and product evaluation criteria. Statistical data was collected during final quantitative stage
January 26, 2004
Å-newspaper RBC daily has recently published several articles, using information provided by MAGRAM Market Research. The articles are devoted to different segments of consumer market. The latest article is about “Six Sevens” pool, for which MAGRAM Market Research has completed research project. The main goal was to define the position of the brand “Six Sevens” at the market. The project included qualitative part – In-Depth study of attitude towards brand, and quantitative – telephone interviews and hall-test. The results showed high level of knowledge of the brand “Six Sevens”, that reaches 75% of respondents.
January 19, 2004
Research project ”Customer attitudes toward flat repair“ for advertising agency ACG and Du Pont has been completed successfully. During this study 24 focus group discussions were organized in Moscow, Novosibirsk and Rostov-na-Donu. Besides focus group discussions, special method of “home visits” was applied. It helped to identify problems that may appear during repair in a most efficient way.
January 16, 2004
MAGRAM Market Research has finalized study on life style, values and preferences of youth in several Russian cities. The results of this research were presented by Marina Malykhina, MAGRAM MR president, in the article “Marriage Strategy. If everybody married because of love, the mankind would already became extinct”, published in “Vedomosti”, January, 16, 2004.
January 5, 2004
MAGRAM Market Research has finished special study on most important events of the year 2003 and tendencies of the year 2004. During this study 36 interviews with Russian elite representatives were made. The results of the research were published in the article “Russia 2003-2004. Åvents and tendencies” in January issue of "Fortune Big Business".
December 8, 2003
Expo Report magazine has published the article “Miser pays twice… Once again about the use of being informed” about market research on exhibitions and researching companies in general. The article is based on the materials from MAGRAM Market Research.
December 2, 2003
Non-commercial partnership «Union of Market and Public Opinion Researchers» organized press conference on December 2, 2003. The partnership was organized by chief research companies in Russia, including MAGRAM Market Research. Main goals of the partnership are consolidation of researcher profession in Russia and information exchange between members of professional union in order to increase research quality.
December 1, 2003
«The Pension Reform: Selecting an Asset Manager to Invest the Savings Part of a State Pension» - trade show of asset management companies took place at Radisson Slavyanskaya on December 1, 2003. The event has been organized by HR committee of American Chamber of Commerce and Marketing committee, headed by Marina Malykhina, president and CEO of MAGRAM Market Research. Seven leading asset management companies took place in this trade show. Amongst them were our clients: “Alfa Capital” Asset Management Company and “Montes Auri” Asset Management Company.
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