September 9, 2004.
Moscow hosted a Pharmaceutical Forum “Pharmaceutics and business”. Marina A. Malykhina, MAGRAM MR President and CEO delivered a speech “Key aspects of work with hard-accessible audiences”. The Forum is was organized by Arthur Hunt Company.
June 29, 2004
Marina Malykhina, President of Magram MR and Oksana Demidova, Qualitative Department Director delivered speech June 29, 2004 at the conference “Market research: cooperation with agencies and in-house researches”. The topic of the speech delivered by Oksana Demidova was: “Moderator’s contribution to focus-group effectiveness. Moderator’s mistakes”. The conference was organized by Arthur Hunt Company.
June 15, 2004
Marina Malykhina, MAGRAM Market Research president delivered a speech at a Conference "New luxury" for the middle class: for what is the consumer ready to pay more?" organized by "Secret Firmy" ("Company’s Secret") magazine. The issue of the topic was as follows: "Usage of goods and services of the premium price category: current situation, tendencies, outlook"
June 8, 2004
Marina Malykhina, MAGRAM Market Research president, took part in the 15th Anniversary of MGU Sociology Department. At the invitation of Mr. Dobrenkov V.I., the Dean of Sociology Department, Ms. Malykhina became a member of the board of regents of the Faculty.
June 3, 2004
NP “OIROM” - Association of Market and Public Opinion Researchers has launched its web-site. The partnership comprises 14 research companies – key players of the Russian market. One of priorities of the Partnership rests with introduction of quality standards into the procedure of market and public opinion research and provision of their application throughout Russia. MAGRAM Market Research is one of the co-founders of the aforesaid organization.
March 15, 2004
MAGRAM Market Research Agency has moved to a new office located on prospect Mira 26/8. Equipment installed at our new office and two focus-rooms allow to conduct various market researches.
The new telephone number - 980 80 50.
March 5, 2004
Marina Malykhina, president of MAGRAM Market Research and Olga Slutsker,
president of World Class fitness club chain, have delivered a speech
"Industry of Fitness: 100% Fresh Marketing" during a conference , organized by
Vedomosti newspaper.
February 10, 2004
MAGRAM Market Research in co-operation with "FORTUNE Big Business"
launched a project: "Russia's image: What does Motherland start from?".
On the first stage a set of key Russia's trademarks characteristic of
the XIX-th, XX-th and XXI-st centuries was singled out. The results of
first stage were published in the magazine in February.
February 5, 2004
MAGRAM Market Research has completed complex project on the cellular services and mobile phones market for DIXIS Company.
The research took place in four Russian cities and consisted of two stages. During the first qualitative stage
several special methods were implemented: Brand Personification, which allows to understand in-depth emotional aspects of brand
perception and Brand Sorting – spontaneous classification. Classification method helps to learn market segmentation perceived by consumers, brand relations and interdependence, brand and product evaluation criteria. Statistical data was collected during final quantitative stage
January 26, 2004
Å-newspaper RBC daily has recently published several articles,
using information provided by MAGRAM Market Research. The articles are devoted to different segments of consumer market.
The latest article is about “Six Sevens” pool, for which MAGRAM Market Research has completed research project.
The main goal was to define the position of the brand “Six Sevens” at the market. The project included qualitative part – In-Depth study of attitude towards brand,
and quantitative – telephone interviews and hall-test. The results showed high level of knowledge of the brand “Six Sevens”, that reaches 75% of
respondents.
January 19, 2004
Research project ”Customer attitudes toward flat repair“ for advertising agency ACG and Du Pont has been
completed successfully. During this study 24 focus group discussions were organized in Moscow, Novosibirsk and Rostov-na-Donu.
Besides focus group discussions, special method of “home visits” was applied. It helped to identify problems that may appear during repair in a most efficient way.
January 16, 2004
MAGRAM Market Research has finalized study on life style, values and preferences of youth in several Russian cities.
The results of this research were presented by Marina Malykhina, MAGRAM MR president, in the article “Marriage Strategy. If everybody married
because of love, the mankind would already became extinct”, published in “Vedomosti”, January, 16, 2004.
January 5, 2004
MAGRAM Market Research has finished special study on most important events of the year 2003 and tendencies of the year 2004. During this study 36 interviews with Russian elite representatives were made. The results of the research were published in the article “Russia 2003-2004. Åvents and tendencies” in January issue of "Fortune Big Business".
January 26, 2004
Å-newspaper RBC daily has recently published several articles,
using information provided by MAGRAM Market Research. The articles are devoted to different segments of consumer market.
The latest article is about “Six Sevens” pool, for which MAGRAM Market Research has completed research project.
The main goal was to define the position of the brand “Six Sevens” at the market. The project included qualitative part – In-Depth study of attitude towards brand,
and quantitative – telephone interviews and hall-test. The results showed high level of knowledge of the brand “Six Sevens”, that reaches 75% of
respondents.
January 19, 2004
Research project ”Customer attitudes toward flat repair“ for advertising agency ACG and Du Pont has been
completed successfully. During this study 24 focus group discussions were organized in Moscow, Novosibirsk and Rostov-na-Donu.
Besides focus group discussions, special method of “home visits” was applied. It helped to identify problems that may appear during repair in a most efficient way.
January 16, 2004
MAGRAM Market Research has finalized study on life style, values and preferences of youth in several Russian cities.
The results of this research were presented by Marina Malykhina, MAGRAM MR president, in the article “Marriage Strategy. If everybody married
because of love, the mankind would already became extinct”, published in “Vedomosti”, January, 16, 2004.
January 5, 2004
MAGRAM Market Research has finished special study on most important events of the year 2003 and tendencies of the year 2004. During this study 36 interviews with Russian elite representatives were made. The results of the research were published in the article “Russia 2003-2004. Åvents and tendencies” in January issue of "Fortune Big Business".
December 8, 2003
Expo Report magazine has published the article “Miser pays twice… Once again about the use of being informed”
about market research on exhibitions and researching companies in general. The article is based on the materials from
MAGRAM Market Research.
December 2, 2003
Non-commercial partnership «Union of Market and Public Opinion Researchers» organized press conference on December 2, 2003.
The partnership was organized by chief research companies in Russia, including MAGRAM Market Research. Main goals
of the partnership are consolidation of researcher profession in Russia and information exchange between members of professional union in order to increase
research quality.
December 1, 2003
«The Pension Reform: Selecting an Asset Manager to Invest the Savings Part of a State Pension» - trade show
of asset management companies took place at Radisson Slavyanskaya on December 1, 2003. The event has been organized
by HR committee of American Chamber of Commerce and Marketing committee, headed by Marina Malykhina, president and CEO of MAGRAM Market Research.
Seven leading asset management companies took place in this trade show.
Amongst them were our clients: “Alfa Capital” Asset Management Company and “Montes Auri” Asset Management Company.
November 27, 2003
MAGRAM Market Research took part in the Seventh International Conference "Marketing in Russia" was held in Moscow in hotel "Renaissance" (Moscow, Olympiysky prospect, 18/1) on November 25–26, 2003. The Conference was organized by the Russian Marketing Association (RAM) and had taken up a variety of marketing methodologies and practices aspects in Russia and worldwide.
The conference convoked top government officials, key executives and specialists of leading manufacturing and trading companies, investment banks and non-profit organizations representatives. Reports were presented by G.Gref, chief of Economic Development Ministry of the Russian Federation, A. Braveman, first vice-minister of Property Relations of the RF, D. Jacobashvilli “Wimm-Bill-Dann” president.
November 25, 2003
At the plenary session on 25/11/03 "Marketing support of the pension reform” Irina Chelyadinova, MAGRAM MR presented a report "How to step out of the row? NPF positioning based on marketing research". 26/11/03 at the plenary session "Bank, finance and insurance services marketing" I. Chelyadinova made a report "Marketing of finance and insurance retail services: what do customers expect? ".
October 6, 2003
MAGRAM Market Research has finished study on lobbying
in Russia. The results of the research were published
in the article "Three
"I" of the Russian Lobbying, or Lobbying Games
of Transitional Period" in October issue of "Fortune
Big Business".
Finance & Insurance practice has been launched at MAGRAM
Market Research to extend its research activities on finance
& insurance markets.
Among the clients of the practice are Alfa-bank,
Vneshtorgbank, Guta-bank, Europay MasterCard.
The new practice will ensure high quality research and effective
problem solutions, which banks, finance and insurance companies
are facing. The practice group specialists possess both
in-depth knowledge of financial and insurance markets and
profound research experience. Irina Chelyadinova
with over 5 years experience in marketing in leading Russian
banks is heading the new practice.
Marina Malykhina, President&CEO of MAGRAM Market Research has taken part in the American Chamber of Commerce Human Resource Committee meeting on "Branding Your Organization as Employer of Choice", a discussion on the marketing and branding strategies.
Ms. Malykhina's speech "Marketing & Branding Strategies: Issues/Challenges That Employers Face" was devoted to the employer branding strategy and it implementation based on proper marketing research grounds.
MAGRAM Market Research will take part in the conference "Integration - Information - Individuality. New Capabilities of Cosmetics Market" organized by "Novosti V Mire Cosmetiki" magazine within the framework of IV Moscow Cosmetic Forum that will take place on April 16-20, 2003 in Moscow, in "Expocenter" at Krasnaya Presnya.
Marina A. Malykhina, President&CEO of MAGRAM Market Research will be a Guest speaker at the conference and will address participants
on "Producer reputation and its influence on consumers' marketing preferences". She will analyse the most effective market research approaches while evaluating the company reputation.
The AmCham Marketing Committee met on October 25, 2002.
All its members took part in the first in a series of "AmCham
Marketing Workshops" under the theme "Russian
Brands Going West".
These business-focused forums will give industry professionals
the opportunity to meet with leading experts and discuss
current market trends in various sectors of Russian marketing.
The specialists in marketing, advertising and PR will be
on hand to share their experience of introducing Russian
brands to Western markets.
The Chair of the Marketing Committee, AmCham, Ms. Marina
Malykhina invited for the first workshops the following
key speakers: Mr. Igor Kubanov, Executive Director
of NPK "Bistroff", and Ms. Elena Okhlopkova,
Senior Brand Manager at Wimm-Bill-Dann.
MAGRAM Market Research experts are going to participate
in the intensive Marketing and PR Course "How To Succeed
In Marketing" (3-Day Marketing MBA) September 24-26,
2002, Hotel Metropol, Moscow.
MAGRAM Market Research has prepared two themes specially
for the seminar. The first named Ensuring Firm Foundations
for Successful Marketing will be presented by Ivan Pasko,
MAGRAM Market Research Executive Director. He will
analyze marketing research and information sources; the
customer franchise as the most valuable asset of your business
and do's and don'ts in making research-based decisions.
The second theme is Research Approaches to Positioning Optimization.
It'll be presented by Victor Pratusevich, MAGRAM
Market Research Client Service Director and will be
dedicated to key issues in positioning of new product and
in product repositioning, product and image tests, qualitative
and quantitative tools and some special techniques.
Marina Malykhina, MAGRAM Market Research President &
NAI, participated in EXPO Vitrina-2002 assembly organized
by Vitrina Publishing house in St.-Petersburg on September
11-12, 2002. During the round table session named Business-plan
of Regional markets Promotion: How to Forethought Risks
MAGRAM Market Research Company analyzed key trends
of premium brands development and described the specificity
of market research at the time of the new brands promotion
at the regional markets.
MAGRAM Market Research President & CEO Marina Malykhina
will participate in the 54th ESOMAR Congress and exhibition
"Consolidation or Renewal?" 22-25 September in
Barcelona (Spain). The Congress is devoted to the new
marketing research methods, their role in the business formation
and development and growth opportunities for the companies
which deal with them. The Market Research industry horizons
of progress, urgent trends and opportunities of consolidation
will be also discussed at the Congress.
MAGRAM Market Research will participate in the seminar
"Successful promotion technologies" (organized by Vedomosti
newspaper) on September 4 at Marriott Grand Hotel. The
seminar is addressed to managers and marketologists who
create and promote new brands. The seminar goal is to tell
about system methods of approach in choosing ways of winning
and keeping the strong market position for the brand. MAGRAM
Market Research executive director Ivan Pasko
and Nizpharm pharmaceutical company chief of promotion
Anna Volkova will present the report "Marketing and
research: from the idea till the brand" devoted to the peculiarities
of the new medicine promotion. The report is based upon
the wide practice of the both companies' cooperation.
ATTENTION !!!
Now you can read all newspaper and magazine articles where
MAGRAM MR information was applied. You have the opportunity
to read all of them: the articles of the leading Russian
business press such as Vedomosty, Russkiy Focus, Vitrina,
etc. The link to this paragraph is at the bottom of each
page, in the description of MAGRAM MR Professional activities
at the Company
Overview and Publications.
The central part of Vedomosty newspaper conference "Marketing
Warfares" was conducted with active participation of
MAGRAM Market Research (May 31, 2002). President of
MAGRAM MR Marina Malykhina acted as the leading expert
of the part titled "Fighting strategy and tactics".
Four main strategies were analyzed by representatives of
Procter&Gamble, Wimm-Bill-Dann, SUN Interbrew, STS,
and Moscow association of fast-food enterprises.
The conference was a tribute to the theory by Al Rice and
Jack Trout, which was described in the famous book "Marketing
Warfares". The conference was devoted to the different
aspects of the competitive activity at the Russian market.
Mr. Jack Trout supported the participants of the conference
by sending his video greeting.
MAGRAM MR took part in III International conference
"Marketing and Research - 2003: Territorial Market
Expansion" (organized by Marketing and Marketing Survey
magazine) on June 7, 2002. MAGRAM MR Client Service Director
Victor Pratusevich presented the report "The Complex
Approach to the Research of the Optimum Brand Repositioning".
The two day conference which began on June, 6 covers all
the main aspects of the brand promotion.
MAGRAM MR Client Service Director Victor Pratusevich
presented the report about the application of market research
results at the conference "Espionage or market intelligence"
organized by Publishing house Kommersant, May 28, 2002.
He spoke in detail about the peculiarities of analysis and
correct application of the data obtained in the course of
a survey. The audience was also presented with the basic
principles of making conclusions and recommendations based
upon such information and some successful cases of following
them.
The president of MAGRAM MR Marina Malykhina took part
in The First US-Russia Women Business Leaders' Summit (Moscow,
April, 17-19, 2002) This summit has no precedent in
the history of these two countries and will provide American
and Russian businesswomen with a unique opportunity to explore
business aspects in both countries; to gain insight into
subjects concerning women business leaders; to meet women
leaders who have achieved impressive results in business;
to obtain first-hand information on the investment environment
in Russia; to discuss future co-operation and partnerships.
MAGRAM MR is going to start the survey of women business
leaders. The Leadership index will be measured in Russia
for the first time. This index allows to describe and
estimate the work of women as leaders of the enterprises
in the situation of tough competition. The method of measuring
this index was developed by Committee 200, an organisation
uniting the most successful American business women. The
main goal of C200 is to increase the number of business-women
and corporate leaders in modern business to strengthen their
influence. Created in Los Angeles in 1982 by the most influential
women in business Committee of 200 set a significant goal:
to create a national network which will unite the experience
of the women who have succeeded in business. Today the organisation
unites 425 members in America, Europe, Asia, and Latin America
representing 80 branches of business and occupying the supreme
managing posts.
MAGRAM MR took part in two annual professional Assemblies
"The Wine World" and "The Restaurant World" (organised by
publishing house "Vitrina", Moscow, April, 17-18, 2002).
Experts of MAGRAM MR presented a number of reviews on different
matters of marketing surveys development. President
of MAGRAM MR Marina Malykhina has taken part in round a
table of the main session of "The Wine world" assembly with
"How to adapt the alcoholic market for inquiries of the
new consumer ". Client Service Director Victor Pratusevich
participated in the seminars devoted to marketing researches,
and has presented the results of the recently conducted
fast-food markets research. This presentation became the
central theme of the analytical review "Successful brands
increase they presence in restaurant market" (main session
of the assembly "The Restaurant world").
MAGRAM MR took part at the round table "Is BTL the younger
sister of advertising?" which was held at The International
exhibition of visual advertising AdExpo (Moscow, Gostinny
dvor, April, 16-19, 2002). The PR-manager of the company
Ekaterina Khromova presented the report on efficiency of
various kinds of Promotion actions. The report was based
on the summary data of the different MAGRAM marketing researches.
This message has caused rough discussion of participants
of a round table. They were most interested in how to break
the barriers for Promotion actions success.
MAGRAM MR successfully presented the results of the
research that was dedicated to study of the audience of
one of Salon-Press publishing house issues - SALON-Interior
magazine. The presentation was organized for the partners
of the magazine and held on March, 21 at the Marriott-Aurora
Hotel. It is not the first time when Salon Press refers
to MAGRAM MR marketing expertise in analyzing various aspects
related to this publishing house magazines. Thus the year
2001 MAGRAM had a presentation of the results of IDEI VASHEGO
DOMA readership survey that was interesting both for publishers
and their business partners.
Ekaterina Khromova was appointed the PR-manager of
MAGRAM MR. Strengthening the agency positions in the
sphere of market research has demanded special development
of a complex of external and internal company communications.
So the tasks of the PR-manager are to help the journalists
writing on the matter of consumer goods markets and marketing,
to get the full and operative statistical and analytical
information for publications. Mass-media representatives
can also receive agency experts' comments on different questions
concerning markets research. Organisers of conferences,
specialised exhibitions, seminars can get all the necessary
information for their events and with PR-manager help carry
out maximum effective co-operation with MAGRAM MR experts.
MAGRAM Market Research took part in the Round table
"Strategic planning. Food Market" held by publishing
house "Vitrina" at "Concord" restaurant on March, 15, 2002.
At this session the head of MAGRAM MR research agency Marina
Malykhina presented the report in which she analysed the
key tendencies of food market development in 2002.
MAGRAM Market Research company took part in conference
"Efficiency of advertising in press - 2002 ". On March,
14 at The Gold ring Hotel the director of MAGRAM MR client
service department Victor Pratusevich presented the report
"The Estimation of Efficiency of Advertising in Press on
the Basis of the Analysis of Maps of Recognition". The organiser
of conference - Grebennikov Publishing house.
On March 14-15, 2002, in Moscow, the 2nd National Conference
«EFFECTIVENESS OF ADVERTISING IN PRESS» is held by magazines
Reklama I Zhizn (Advertisement and Life) and Reklamniy Zhurnal
(Advertisement Journal). MAGRAM MR analysts are among the
invited speakers. The topic is “Application of perceptual
maps in evaluating the effect of Print Advertisements.”
The conference is supported by Russian branch of International
Advertising Association (IAA) and World Association of Newspapers
(WAN). The venue is Golden Ring Hotel (Zolotoye Koltso),
Moscow, Smolenskaya str., 5.
Marina A. Malykhina, President & CEO, MAGRAM MR, will
head up the Marketing Committee of the American Chamber
of Commerce in Russia.
Marina A. Malykhina, President & CEO, MAGRAM MR was invited
to be a member of First Russian-American Summit of Women
Business Leaders. Russia is represented by 25 premium caliber
women Business Leaders from key sectors of the economy.
MAGRAM MR, together with FINKOM, a major local producer
of snacks, hosted a press conference at the PRODEXPO
2002 Exhibition, on February 12, 2002. FINKOM president,
Mr. Marko, gave an overview of the chips/snacks market development
in Russia, during the post-crisis years, and forecasts for
the year of 2002. MAGRAM Client Service Director, Mr. Pratusevich,
presented the researcher”s analysis of the demand pattern
in this sector of the market, based on the consumer survey
of snack purchasers conducted in January 2002. As a benchmark,
the data on chips consumption gathered by MAGRAM in Spring
2001, has been used for comparison. Both FINKOM and MAGRAM
estimate the Russian snack market as currently growing with
approximate annual rate of 30%.
MAGRAM Market Research, as an ad hoc specialist, is
most often confined in its publications and speeches,
by confidentiality agreements that typically leave all the
distribution rights for making research results public,
with our respected Clients.
MAGRAM Market Research is often invited to industry
meetings and marketing community gatherings, both in Russia
and internationally, with reports on selected, publicly available
research projects, or methodology workshops/ readings.
Below, you can find a partial list of publications by MAGRAM
MR:
- 3-Day MBA, or how to excel in Marketing - Moscow, June
2001:
- Foundation for Marketing in Research Data.
- Evaluating and Testing Marketing Activities.
-
Restaurant Forum November 2001.
-
V International Conference: Marketing
in Russia and International Practices.
-
Small Business Week, October 2001.
-
Practical Marketing, No. 11, 2001.
