Home  Overview   Solutions  News  Publications  References    Careers  Links   Contacts  Glossary            
Publications

April 10, 2006, Vedomosti, #62 (1589)
It’s your business.
Who is getting rich, selling luxury goods for thoroughbred dogs

April 5, 2006, Weekly Economic "Kommersant", #59 (3390)
Peaceful «Imperia».
Trademark dispute is over

April 5, 2006, Vedomosti, #59 (1586)
Being the #3.
How to resolve in-team conflicts.

April 3, 2006, Open Democracy
Mikhail Khodorkovsky’s shadow.

April 3, 2006, Weekly Economic "Kommersant. Dengi", № 13(569)
Patronage for sale

Mars 30, 2006, Vedomosti, #545 (1582)
No sex when advertising.

Mars 27, 2006, RBC daily
Intersport goes national. Sport goods retailer expances itself into Russia regions

Mars 17, 2006, Weekly Economic "Kommersant", № 46 (№ 3377)
MegaFon improved on competitors flow-out

Mars 16, 2006, RBC daily
Reebok takes away its brand name from Russian fitness chain. «R-Fitness» shall start its own new brand at the Russian fitness market

Mars 16, 2006, Vedomosti, #45 (1572)
Retro without Falsity
Many try to gain income when using old brands, but not all of them succeed

Mars 13, 2006, Weekly Economic "Kommersant. Dengi", № 10(566)
Demand and Supply Pathfinders

Mars 10, 2006, Commercial Director Magazine #3
How NOT TO rob yourself, when ordering a marketing research?

February 28, 2006, Daily business newspaper "Business" #34 (239)
Belgians go fitness in Russia

February 2006, Profile, #7 (469)
Male games

February 27, 2006, Vedomosti, #33 (1560)
Retailers are combining
Holiday Classic and Solnechnye Produkty signed for joint action

February 20, 2006,"Sekret Firmy"# 07(142)
1.Parasitic Marketing – Big retailers have found the method of providing their own private label with high sales.
2. In the year of 2006, mobile phone will turn for major Russians into full-scale pocket purse.
3. There is a boom of kid’s TV in Russia started.

February 20, 2006, Daily business newspaper "Business" #29 (294)
Without a Woman

February , 2006, Magazine "My Business - Restaurant" #2
Night Watch

February 15, 2006, Daily business newspaper "Business" #26 (291)
Moscow will goble it

February 09, 2006, Vedomosti, #22 (1549)
MovieBrand Dealer
“Pervy Channel” turns movies and soaps into trademarks

February 07, 2006, Kommersant Newspaper, # 21 (№ 3352)
Systema introduces new through-brand for all its telecommunication companies

February 06, 2006, Vedomosti - Novosibirsk, №19 (1546)
Discounts Competition
Siberian retailers are trying to hold their customers

February 06, 2005, "Gazeta" # 18
Women love flowers... in their beds.

February 03, 2006, Daily business newspaper "Business" #18 (283)
Gold's Gym will pump up Samara. Gold's Gym networks has found its first regional franchisee

February 02, 2006, Vedomosti, #17 (1544)
The wish to buy
Retailers are stimulating it with a help of images, music and odors.

February 01, 2006, Daily business newspaper "Business" #16 (281)
Stockmann got rid of Zara.
Finnish Stockmann decided to refuse of further Zara brand development in Russia. Six stores, opened by Finnish hosts, were sold to the brand owner Spanish Inditex. Inditex is going to develop Zara brand by itself. This deal was a predictable one, said experts, as Inditex works independently worldwide.

January 30, 2006, Daily business newspaper "Business" #14 (279)
SURVIVAL TACTICS
A Brand-new Method to Measure Market Demand

January 27, 2006, Magazine "Industria Reklamy"
Where to Study Marketing
Russian companies become marketing-oriented and more frequently claim shortage of advertising and marketing specialists

January 16, 2006, Kommersant Newspaper
"St. Petersburg" vodka - product devaluation
"Veda", the second largest player of the Russian vodka market, launched new "St. Petersburg"-branded vodka.

January 10, 2006, Kommersant Newspaper
Intel is no more Inside
// rebranding
In early January the world's largest manufacturer of Intel processors started rebranding. Intel logo, that had remained intact since the company foundation, underwent some changes and a new slogan was introduced.

December 15, 2005, "Gazeta" #239
Plush Love
Staffed Toy Animals Satisfy Craving for Power
Staffed animals are in favour not only with kids, but also with fairly mature people - most often these are females. According to the survey conducted by Magram Market Research, only a half of purchased staffed animals is given to children, with others being intended for adults.

December 9, 2005, Kommersant Newspaper
Nokia Hits Tverskaya
Nokia, the Finnish company and the world's largest manufacturer of mobile phones opened an image-building store in Moscow.

December 5, 2005, Business Weekly "Kompania"
High-status Sausage
Fauchon Failed to Meet Tastes of Russian Gourmets
Luxury food boutiques sprout like mushrooms after the summer in Moscow. According to marketologists' estimations, the Moscow audience of such outlets hardly makes seven percent.

November 25, 2005, "Vzglyad" Newspaper
The best Entrepreneur of the Year is Specified in Russia

November 22, 2005, PR-online
RWR issued an analytical review based on the talk "Gender Marketing - effectiveness of gender-oriented marketing tactics" given by Marina Syomina at a round-table meeting organized by PR online.

November 21, 2005, "The Daily Telegraph"
Do Gamers Like Ads?
Magram Market Research uncovers gamers' attitude towards ads featuring in "The Night Watch".

November 18, 2005, "Vedomosti"
Face-care takes A Half of One's Wages
Researchers checked cosmetics bags of Russian business-ladies and Rublevo-based wives

November 17, 2005, "Business" Newspaper, #217 (236)
SURVIVAL TACTICS.
Who is to Blame for Poor Effectiveness of Focus-Group Discussions

November 15, 2005, RBC daily
Fitness-clubs Lower Prices
World Gym to launch a low-cost format - WG Express

November 2, 2005, "Business" Newspaper
Mustang Storms for Regions

November 2, 2005, IA "RosBalt"
Popularity of Fitness-services Boosts in Russia

October 28, 2005,"Kommersant"
MTS and "Vympelcom" Entrusted Marketing to Foreigners

October 25, 2005, "Business" Newspaper, #201 (220)
Alshaya Brought in Moscow a Third Largest Chain-Distributor of Clothes
River Island to Open in Moscow

October 24, 2005,"RBC Daily "
World Gym Attracts Franchisees by "Bare" Brand
The company hopes such a policy to foster the chain's expansion into regions

October 12, 2005,"Gazeta" #193
Moscow Sees Fitness-boom
The share of relevant premises decreases

September 28, 2005,"RBC Daily "
Russia Turned into Millionaires' Country
The First Millionaire Fair Took Place in Moscow
Millionaire Fair

September 28, 2005, Gazeta.Ru
Russian Millionaires - the World's Warmest Millionaires

September 26, 2005,"Kompania"
Iron Hold
Fitness-clubs - The Battle for the Mass Client Gets More Intense

September 4, 2005,"Business"
Vassa Discovered America

August 17, 2005,"Business"
Next is Coming Back.

August 16, 2005,"Business"
Metrosexuals are after "Snezhnaya Koroleva" (The Ice Queen).

Magazine "Moye Delo. Restoran", #7
Teenagers. Storm-and-Stress

July 12, 2005,"Business"
"Symphony". Two Parts.

July 21, 2005,"Business-Zhurnal"
Mandatory Thing, Rather Than a Luxury.

July 7, 2005,"Business-Zhurnal"
Marketing Probe into Human's Soul.

June 13, 2005,"Kompania"
Female's Burden.

June 10, 2005,"Business"
M&S to Use Guceriev Premises as Test-ground.

June 6, 2005,"Kompania"
Fitness Expansion.

May 30, 2005,"Kommersant-Dengi"
"Restaurantion" Epoch.

May 24, 2005,"Izvestia"
Travel agency. A Way to Win Clients

May 19, 2005,"Business"
Fitness Clubs Aim at Shopping Centers Space.

May 5, 2005,"Business"
Schwarzenegger Changes Training Hall

May 2005,"Industria Reklamy"
Market Surveys.

April 19, 2005,"Vedomosti"
Office Workaholics

April 11, 2005,"Expert"
Self-made Body

April 14, 2005,"Komapnia"
Keep Brand up to the Mark.

April 6, 2005,"Business"
Longines instead of Lamborghini.

March 8, 2005 г.,"Kariera" #3 (77)
TOP 200. Business-ladies of Russia.

March 1, 2005,"Sekret Firmy"
"Kosmos TV" Offers Audience Unique Choice Options.

February 17, 2005,"Kommersant"
No Place for Luxury

February 14, 2005,"eTatar.ru"
Survey on Kazan Shopping Space.

February 2005,"Magazine "Russky Polis" #2
Distribution Colleagues
Alternative Distribution Channels to Back up Traditional

February 2005,"Industria Reklamy"
Tell me, Sweetheart!

February 2, 2005,"Vedomosti"
"Russkoye Bistro" Found General Manager.

January 27, 2005,"RBC daily"
Sephora Bound to Cut Speed.

January 25, 2005,"Kommersant"
Users Voted Against Microsoft.

January 25, 2005,"Sekret Firmy"
Female's Burden

Архив публикаций >>


äîìîé | î êîìïàíèè | ðåøåíèÿ | íîâîñòè | ïóáëèêàöèè | îòçûâû | âàêàíñèè | ññûëêè | êîíòàêòû



ÀÃÅÍÒÑÒÂÎ ÌÀÐÊÅÒÈÍÃÎÂÛÕ È ÑÎÖÈÎËÎÃÈ×ÅÑÊÈÕ ÈÑÑËÅÄÎÂÀÍÈÉ
MAGRAM MARKET RESEARCH
Ðîññèÿ, 129090, Ìîñêâà, Ïðîñïåêò Ìèðà, 26/8
Òåë.: 007 495 980 8050
Ôàêñ: 007 495 980 8051
e-mail: magram@magram.ru
www.magram.ru

 © Copyright 2001 - All rights reserved



February 01, 2006
Official MTV Site
MTV Channel announces its "MTV Russia Movie Award" for brightest achievements in movie industry. The Ceremony will take place on April 21, 2006. It was confirmed that MAGRAM Market Research, marketing and sociology researches agency, shall form the pool of spectators for defining of nominants of "MTV Russia Movie Award"
Details >>

January 11, 2006
Today is the birthday of Ms. Marina Malykhina, President & CEO of MAGRAM Market Research.
The MAGRAM team wishes you to be happy, joyful and creative. Let your projects excite you and give more energy for implementation of new plans and adventurous projects.
Happy Birthday!

December 31, 2005
To: Colleagues, Clients, Partners!!!
Please accept our warmest congratulations for the upcoming New Year from the Agency of Marketing and Sociology Researches MAGRAM Market Research. We wish you and your families to be happy and your business-projects to prosper

November 28, 2005
MAGRAM Market Research President & CEO Ms. Marina Malykhina delivered lecture in Lomonosov Moscow State University: "The entrepreneurship as is: making of successful research company".
Ms. Malykhina is actively involved in scientific student life of University. She is the Member of Tutorial Council of the Sociology Faculty of Lomonosov University.

November 25, 2005
Moscow, Baltchug-Kempinski
MAGRAM Market Research Specialists spoke at "Retail Finance 2005", conducted by AH Conferences. Quantitative Researches Department Director Mr. Dmitry Durdin presented Russian retail crediting market overview. Analytics estimations in terms of tendencies and statistics were corroborated by guest speakers from Vneshtorgbank, Bank Delta Credit and other.
In the second part PR Director Mr. Vladimir Skripnichenko reported on mortgage market in Russia for the second half '05 and corresponding risks, which are abusing now any counterparts, dealing with secondary realty. As MAGRAM Market Research has shown the majority of dealers are about to start using safe mechanics of dealing, like Escrow.

November 24, 2005
MAGRAM Market Research President & CEO Ms. Marina Malykhina was announced Young Entrepreneur of the Year 2005 of the Entrepreneur of the Year contest by Ernst and Young. The contest is being held by Ernst & Young for over 19 years in 40 countries worldwide. During the contest winners in several categories, who endowed much in the development of different sectors of national economics are being determined.

November 17, 2005
MAGRAM Market Research Client Service Director Ms. Anna Bordovskaya spoke on topic "In-PC Game Ad Perception peculiarities. The potential of using of the communication channel" at the Presentation "New media space of Russia - PC Games audience". The presentation took place within Moscow International Ad Festival framework "Media, TV and film industry" by InterMedia.
At the conference were discussed accumulated experience and perspective capabilities of modern PC-Games (specifically 3D platformed) for ad business.

November 15, 2005
President and CEO of MAGRAM Market Research appeared at the seminar "Marketing analysis. Mechanics". This is the third part of Fast Track program, organized by US-Russia Entrepreneurship Center.

November 15, 2005
Ms. Marina Semina, the expert of MAGRAM Market Research Qualitative Researches Department took part in discussion on "Gender Marketing. Gender as the basis for effective marketing strategy", conducted by PR Online info source.
Ms. Semina spoke on implementation practices of sociologic gender concepts attached to consumer's behavior research within marketing studies, and effective gender approach.

November 7, 2005
Speaking at IV Moscow Cosmetics International Forum, Marketing and Sociology Researches Agency MAGRAM Market Research presented results of exclusive research named "Luxury Cosmetics Consumerism Philosophy within High-Incomers".

October 13, 2005
Ms. Marina Malykhina was included unto short-list of Ernst and Young Entrepreneur of the Year. The Awarding Ceremony shall take place on November 25, 2005 in Moscow. Details >>

On September 27
Marina Malykhina, MAGRAM MR’s President, shall deliver a speech at the Russian Luxury Forum 2005 - Russia on the Map of World Luxury to be held by “Vedomosti” newspaper (for details see http://www.events.vedomosti.ru)
Conference Speakers

March 10, 2005
On March 29 MAGRAM Market Research specialists shall deliver a speech at a conference “Secrets of successful pricing solutions: how to define the best price” to be held by “Sekret Firmy” magazine (for details see www.sf-online.ru)

January 18, 2005
Following successful cooperation on continuous customer satisfaction project for a major automotive giant General Motors-Avtovaz, Dimitri Popov, it’s Marketing Manager gave his evaluation of our work: “MAGRAM MARKET RESEARCH, besides standard research projects, managed one of the 1st customer satisfaction monitoring ever done in Russia. In spite of being a cost-efficient supplier, the researchers kept continuously improving the process. As a result we have received a strong and reliable instrument which is now regularly used not only by Marketing, but by Quality and Engineering to improve our product Chevrolet Niva.”

December 15, 2004
Marina Malykhina, MAGRAM MR’s President, made a presentation at yearly conference "Women – leaders of the new Russia", organized by the Russian Association for Business and Entrepreneurship.

November 24, 2004
Marina Malykhina, MAGRAM MR President, had given a workshop for International Youth Organization TIG on "Leadership" subject. For more information on the workshop visit http://givingheart.tigblog.org/.

November 23, 2004
Dmitry Durdin, Director, Quantitative Research Dept. and Oxana Demidova, Director, Qualitative Research Dept. had read a paper of "Defining the Target Segments" at the "Assortment Management" Conference. The Conference was held by the "Secret Firmy" Magazine.

In October 2004,
Marina Malykhina, MAGRAM MR President, became the nominee of "100 most professional carriers in business and authorities in 2000-04" rating by Russian Managers’ Association and Commersant newspaper. The Association of Russian Managers and "The Commersant" Newspaper had incorporated Marina Malykhina into the rating of "100 Most professional Careers in Business and Authority 2000 – 2004".

In 2004,
in commemoration of 10th anniversary of US Russia Investment Fund Delta Private Equity Partners had published a book "Conquering Wild East: new Russian entrepreneurs share their history of success". History of MAGRAM Market Research launch became one of the book’s chapters

Starting from September 2004
Marina Malykhina, president of MAGRAM MR begin delivering a course of "Market Research" lectures for the 5th year students of the Institute for Social and Economic Sciences at the Academy of National Economy under the Government of Russian Federation/

More news >>