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Solutions

MAGRAM MR mission is to become a recognized leader among independent ad hoc research suppliers in Russia and CIS region.

As an independent, ad hoc supplier we have no other choice as to excel in each project, maintaining the best practices standards and always aiming at step forward beyond the industry average quality standard. This allows us to maintain the clientele core, without using artificial support from sister network companies as some of our competitors do. We can only rely upon our quality of work as judged by every client, in every single project, as the guarantee of repeat orders from our key clients. Ours is a Problem-Solving research approach, we do not believe in just data collection and analysis, instead we work as your partners in solving the most urgent marketing tasks you may encounter. Hence we put the data collection/ analysis task into the wider context of your general marketing goals. We deliver solutions to your business problems, not market data.

Here are the most urgent marketing tasks of our Clients that MAGRAM MR helps to solve:

- Development of marketing plan.
- Market entry/ new markets.
- New Product Development:

product mix development;
product attributes optimization;
positioning.

- Diagnostic studies to understand barriers to sales growth.
- New brand development:

name/title research;
positioning concept;
communicative platform;
packaging.

- Identifying the most efficient channels of marketing/ promotion.
- Identifying the Target Audience.
- Measurement the consumer loyalty and understanding the switching/ substitution patterns.
- Barriers and levers for product / service marketing.
- Advertising Concept Development/ Testing.
- Ad Pre Testing.
- Advertising Campaign Effectiveness Evaluation.
- Optimization of the Marketing Strategy.
- Tracking the Consumer Market: market snapshot and category trends.

List of Solutions offered by MAGRAM MR (our methodologies):

To solve your marketing tasks, MAGRAM MR takes advantage both of innovative in-house approaches and on all the state-of-the-art research practices accumulated within the international market research industry across decades of its exponential growth all over the world, across the markets, across the categories.

The list of innovative, in-house methodologies is ever expanding and currently includes:

Over-View - a structured, systemic approach to category market overview with assessment of market volume, trends, key market players and their market shares.
ABIR - a standardized consistent approach to brand mapping to catch the position of brand image vis-a-vis competitors by use of quantitative models.
PURE - formalized procedure to identify key product attributes for initial or re-positioning the brand based on unmet needs/ demand analysis in the category market.
Brand Doctor - integral brand health diagnostics, up to recommendations for means to strengthen brand position against the competitive environment.
AdPercept - a standardized procedure of quantitative measurement of advertisiment effect on consumer, based on the modeling consumer perceptions of advertisement.
Effect Monitor - a sophisticated method of ad effectiveness survey measurement taking advantage of sample stratification by potential exposure to the advertisement.
Store-Check - analysis of distribution level derived from assortment/ pricing audit as well as expert interviewing on sales volume/ structure.

The state-of-the art implementation of advanced research methodologies is routinely used by MAGRAM MR to ensure the higest quality of data derived from the following types of research:

- Habits and Attitudes
- Concept Tests
- Concept Product Tests
- Blind Product Tests
- Home Usage Tests
- Price Sensitivity Model
- BPTO
- Price and Distribution

The success in solving the marketing problems of the client is guaranteed by expertise of the MAGRAM MR team - the team of professionals in market research, marketing consulting and strategic planning.

Marketing and Sociology Researches Agency
MAGRAM MARKET RESEARCH
26/8, Prospect Mira, Moscow 129090, Russia
tel.: 007 495 980 8050
fax: 007 495 980 8051
e-mail: magram@magram.ru
www.magram.ru

© Copyright 2001 - All rights reserved

February 01, 2006
Official MTV Site
MTV Channel announces its "MTV Russia Movie Award" for brightest achievements in movie industry. The Ceremony will take place on April 21, 2006. It was confirmed that MAGRAM Market Research, marketing and sociology researches agency, shall form the pool of spectators for defining of nominants of "MTV Russia Movie Award"
Details >>

January 11, 2006
Today is the birthday of Ms. Marina Malykhina, President & CEO of MAGRAM Market Research.
The MAGRAM team wishes you to be happy, joyful and creative. Let your projects excite you and give more energy for implementation of new plans and adventurous projects.
Happy Birthday!

December 31, 2005
To: Colleagues, Clients, Partners!!!
Please accept our warmest congratulations for the upcoming New Year from the Agency of Marketing and Sociology Researches MAGRAM Market Research. We wish you and your families to be happy and your business-projects to prosper

November 28, 2005
MAGRAM Market Research President & CEO Ms. Marina Malykhina delivered lecture in Lomonosov Moscow State University: "The entrepreneurship as is: making of successful research company".
Ms. Malykhina is actively involved in scientific student life of University. She is the Member of Tutorial Council of the Sociology Faculty of Lomonosov University.

November 25, 2005
Moscow, Baltchug-Kempinski
MAGRAM Market Research Specialists spoke at "Retail Finance 2005", conducted by AH Conferences. Quantitative Researches Department Director Mr. Dmitry Durdin presented Russian retail crediting market overview. Analytics estimations in terms of tendencies and statistics were corroborated by guest speakers from Vneshtorgbank, Bank Delta Credit and other.
In the second part PR Director Mr. Vladimir Skripnichenko reported on mortgage market in Russia for the second half '05 and corresponding risks, which are abusing now any counterparts, dealing with secondary realty. As MAGRAM Market Research has shown the majority of dealers are about to start using safe mechanics of dealing, like Escrow.

November 24, 2005
MAGRAM Market Research President & CEO Ms. Marina Malykhina was announced Young Entrepreneur of the Year 2005 of the Entrepreneur of the Year contest by Ernst and Young. The contest is being held by Ernst & Young for over 19 years in 40 countries worldwide. During the contest winners in several categories, who endowed much in the development of different sectors of national economics are being determined.

November 17, 2005
MAGRAM Market Research Client Service Director Ms. Anna Bordovskaya spoke on topic "In-PC Game Ad Perception peculiarities. The potential of using of the communication channel" at the Presentation "New media space of Russia - PC Games audience". The presentation took place within Moscow International Ad Festival framework "Media, TV and film industry" by InterMedia.
At the conference were discussed accumulated experience and perspective capabilities of modern PC-Games (specifically 3D platformed) for ad business.

November 15, 2005
President and CEO of MAGRAM Market Research appeared at the seminar "Marketing analysis. Mechanics". This is the third part of Fast Track program, organized by US-Russia Entrepreneurship Center.

November 15, 2005
Ms. Marina Semina, the expert of MAGRAM Market Research Qualitative Researches Department took part in discussion on "Gender Marketing. Gender as the basis for effective marketing strategy", conducted by PR Online info source.
Ms. Semina spoke on implementation practices of sociologic gender concepts attached to consumer's behavior research within marketing studies, and effective gender approach.

November 7, 2005
Speaking at IV Moscow Cosmetics International Forum, Marketing and Sociology Researches Agency MAGRAM Market Research presented results of exclusive research named "Luxury Cosmetics Consumerism Philosophy within High-Incomers".

October 13, 2005
Ms. Marina Malykhina was included unto short-list of Ernst and Young Entrepreneur of the Year. The Awarding Ceremony shall take place on November 25, 2005 in Moscow. Details >>

On September 27
Marina Malykhina, MAGRAM MR’s President, shall deliver a speech at the Russian Luxury Forum 2005 - Russia on the Map of World Luxury to be held by “Vedomosti” newspaper (for details see http://www.events.vedomosti.ru)
Conference Speakers

March 10, 2005
On March 29 MAGRAM Market Research specialists shall deliver a speech at a conference “Secrets of successful pricing solutions: how to define the best price” to be held by “Sekret Firmy” magazine (for details see www.sf-online.ru)

January 18, 2005
Following successful cooperation on continuous customer satisfaction project for a major automotive giant General Motors-Avtovaz, Dimitri Popov, it’s Marketing Manager gave his evaluation of our work: “MAGRAM MARKET RESEARCH, besides standard research projects, managed one of the 1st customer satisfaction monitoring ever done in Russia. In spite of being a cost-efficient supplier, the researchers kept continuously improving the process. As a result we have received a strong and reliable instrument which is now regularly used not only by Marketing, but by Quality and Engineering to improve our product Chevrolet Niva.”

December 15, 2004
Marina Malykhina, MAGRAM MR’s President, made a presentation at yearly conference "Women – leaders of the new Russia", organized by the Russian Association for Business and Entrepreneurship.

November 24, 2004
Marina Malykhina, MAGRAM MR President, had given a workshop for International Youth Organization TIG on "Leadership" subject. For more information on the workshop visit http://givingheart.tigblog.org/.

November 23, 2004
Dmitry Durdin, Director, Quantitative Research Dept. and Oxana Demidova, Director, Qualitative Research Dept. had read a paper of "Defining the Target Segments" at the "Assortment Management" Conference. The Conference was held by the "Secret Firmy" Magazine.

In October 2004,
Marina Malykhina, MAGRAM MR President, became the nominee of "100 most professional carriers in business and authorities in 2000-04" rating by Russian Managers’ Association and Commersant newspaper. The Association of Russian Managers and "The Commersant" Newspaper had incorporated Marina Malykhina into the rating of "100 Most professional Careers in Business and Authority 2000 – 2004".

In 2004,
in commemoration of 10th anniversary of US Russia Investment Fund Delta Private Equity Partners had published a book "Conquering Wild East: new Russian entrepreneurs share their history of success". History of MAGRAM Market Research launch became one of the book’s chapters

Starting from September 2004
Marina Malykhina, president of MAGRAM MR begin delivering a course of "Market Research" lectures for the 5th year students of the Institute for Social and Economic Sciences at the Academy of National Economy under the Government of Russian Federation/

More news >>